Our standout/brand-out campaign for beWellnm proves that health insurance marketing doesn’t have to be boring. beWellnm provides New Mexicans with free, convenient help finding low-cost and even no-cost health insurance for residents who can’t get insurnace through Medicaid, Medicare, or their employer. K2MD Health created a fun, bold, and engaging campaign designed to remind everyone the importance of health insurance, and resulted in record-setting enrollments.