With the legalization of cannabis in New Mexico in 2021, access to the substance increased exponentially. New rules and regulations were required to ensure its safe and legal sale, use, and storage. The New Mexico Regulation and Licensing Department needed our help educating New Mexicans about best practices to ensure responsible consumption, while positioning their Cannabis Control Division as a knowledgeable ally to the cannabis market. Through fun, eye-catching design and animation and cheeky messaging, we appealed to a wide and diverse population while providing them with critical guidance to keep New Mexicans safe.
Cannabis Control Division
Campaign and Strategy
