Dion’s Pizza

A fresh approach to fresh food

What We Did.

  • Brand Refresh
    Brand Identity Design
    Collateral Design
    Advertising Campaign
    Environmental Graphics
    Product Packaging
    Website Design

What better way to brainstorm a brand refresh than over a table of tasty goodness made fresh by Dion’s? So we dug-in while we dug-deep for the nuances of what makes this brand cook. Stirring in a little of this, and a pinch of that, we helped them visualize their idea of a handcrafted food brand. Perfectly imperfect with a side of fun.

From the woodcut translation of the iconic Dion’s “Pizzaman” to the painterly textures of the earth-hued color palette, every detail of this brand program was thoughtfully designed to align with Dion’s core philosophy of handcrafting food.

Great packaging and engaging point-of-sale branding is the perfect opportunity to express brand personality before, during and after the sale. We think it works best when it feels more like telling and less like selling.