Dion’s Pizza

A fresh approach to fresh food

What We Did.

  • Brand Refresh
  • Brand Identity Design
  • Collateral Design
  • Advertising Campaign
    • Online
    • Out-of-Home
    • Transit
    • Print
  • Environmental Graphics
  • Product Packaging
  • Photography
  • Website Design

What better way to brainstorm a brand refresh than over a table of tasty goodness made fresh by Dion’s? So we dug-in while we dug-deep for the nuances of what makes this brand cook. Stirring in a little of this, and a pinch of that, we helped them visualize their idea of a handcrafted food brand. Perfectly imperfect with a side of fun.

From the woodcut translation of the iconic Dion’s “Pizzaman” to the painterly textures of the earth-hued color palette, every detail of this brand program was thoughtfully designed to align with Dion’s core philosophy of handcrafting food.

Great packaging and engaging point-of-sale branding is the perfect opportunity to express brand personality before, during and after the sale. We think it works best when it feels more like telling and less like selling.

check out this “checkout” success.

It’s one thing to drive consumers to a website and another to follow through with a transaction. Shoppers in brick and mortar stores rarely abandon their carts, but abandonment of virtual shopping carts is quite common. When customers find that the site experience or the product doesn’t fit their value equation, they often abandon the shopping cart without finalizing the transaction. In this case, a strong campaign designed to reach the right audiences coupled with an intuitive site experience and a great product value meant an amazingly high transaction completion rate and an incredibly low cart abandonment rate.

By the Numbers.


increase in online sales


sales generated from the campaign


in revenue from sales



The campaign generated
more than 14 times
the original investment
in online ordering sales.

By the Numbers.


ROI acheived
from this campaign


clicks on
display banners


in revenue
from sales