How do you get the attention of today’s consumer in a world of marketing overload? First you offer a compelling and unique product or service at a competitive price and then you build a brand that breaks through the clutter. Competing against global internet brands along with regional powerhouses, this innovative start-up recognized an unfilled Internet service niche in small rural markets and filled it. K2MD went to work on the brand identity creating a clean and clear wordmark and brand aesthetic. A simple but effective e-commerce website was developed along with door-to-door marketing tools. This is the perfect example of how a low-cost brand program consisting of a few essential components can compete and win against much larger, more entrenched brands. Kind of a David vs. Goliath story. Chalk another one up for the little guys!