The Matrix Fitness Systems brand is forged by their uniquely designed equipment and their innovative fitness technology. For Matrix to compete in the highly competitive global fitness equipment industry, we recreated their brand identity to focus on their strengths – aesthetic innovation and technology. From a new logo and collateral system to tradeshow environments and a dynamic website, we put serious weight into the Matrix Fitness Systems brand.
Matrix Fitness Systems
flexing brand muscleWhat We Did.
- Brand Development
- Brand Identity
- Logo Design
- Stationery
- Product Graphics
- Photography
- Advertising
- Collateral Design
- Website Design
- Trade Show Graphics
When your product is all about good looks and strength, your sales materials must reflect that fundamental premise. The new brand program quickly increased sales and created a standout brand in the crowded commercial fitness market.
