MIOX has historically been positioned as an on-site, water purification company. We helped them to realize their true value is that of a technology company that generates disinfection chemistry, on-site and on-demand. And as an international player, they also needed help bringing credibility to their brand. We refined their brand using a fractal pattern, combining technology and water, presented in a clean design. We’re integrating this solution across their web site, tradeshow environments, sales collateral and on-site generating fleet to confidently position MIOX as the leader in their field.