Red bolt Broadband

What We Did.

  • Brand Strategy
  • Name Development
  • Logo & Brand Identity
  • Vehicle Graphics
  • Website Design
  • Event Collateral
  • Advertising
    • Online
    • Social Media
    • Bill Stuffer
    • Door Hanger

challenge.

One might think it’s impossible for a startup broadband business to compete with the big national internet service provider brands. After all, they collectively own the lion’s share of the market…with one exception…the rural market. That’s exactly the niche Continental Divide Electric Cooperative decided to fill. After all, bringing power to rural New Mexico is what they excel at. CDED hired K2MD to help them build a broadband internet brand from the ground up.

the identity.

It all started with a strong name, which was influenced by the red lightning bolt in the parent company logo. RedBolt Broadband was born. We then created a dynamic logo featuring the red bolt of lightning which was leveraged as a primary graphic for the entire program. The aggressive red color and the powerful iconic bolt graphic was applied to everything from the brand identity to the website to vehicle graphics and collateral. It worked! Business is booming (or is it kabooming?) either way, it feels great to compete with the big brands and win!

impactful positioning.

RedBolt Broadband offers rural customers some of the fastest internet speeds available at a much lower cost. Combine that with a stand-out, brand-out look & feel and compelling messaging and you have a rocket ride to brand success.

big impact. small budget.

Stock photography is often the most economical solution but stock can also feel like every other generic photo you’ve seen. We gave RedBolt Broadband imagery a unique branded look by transforming stock images into black & red, bold simplicity.

be bold. be seen!


When your business is physically integrated into the community you serve, it makes perfect sense to leverage all the assets you own to promote your brand. For RedBolt Broadband, their most visible presence is their installation trucks. We turned utility into opportunity with an unmistakable bold design.

Marketing materials continue to support the brand with a clean design, people-centric imagery and the bright-red identifiable lightening bolt.