Everything is easier and better when we work together toward common goals. That is the idea behind this innovative online resource designed to help New Mexico non-profits leverage collected data, share resources and engage others in their mission to improve the communities they serve. From the simple but powerful name, to a logo that visually portrays the digital and cultural dynamic central to the organization and a website design that makes it easy for non-profits to share, K2MD helped develop a brand that rises above the dullness often expressed by social resource brands.