Health insurance branding is typically so formulaic that healthcare advertisers tend to look and sound alike. As K2MD Health has built and evolved the True Health New Mexico brand, our goal has been to separate them from legacy brands in the marketplace by creating a more modern approach to healthcare insurance branding. From the vibrant colors of the logo to engaging messaging, we want this to be the brand of today, not the brand of the past. In keeping with that idea, our latest campaign is built from the phrase/response in contemporary vernacular, “So true!”. The simplicity of the campaign speaks for itself!