Ultra Health

Changing long-established perceptions is what great branding is all about. When cannabis was legalized for medical use, this powerfully medicinal plant was a victim of decades of misinformation and a pro-cannabis community that actually perpetuated the problem. When dispensaries opened across the country, they looked more like throwbacks to the “hippie culture” than legitimate facilities for medicine. K2MD’s approach to rebranding UltraHealth was to package the program like a pharmaceutical business with a clean, clinical look and to humanize its benefits by showing the potential of health improvement through this all-natural alternative medicine.