Historically, the branding of science and engineering has not been high on a scientific organization’s priority list, especially the branding of complex science. But Verus Research leadership understands that times have changed and the importance of branding is essential to their plan for an upward trajectory of business. That’s because a powerful brand means attracting better talent, rising above the competition and making the shortlist for better projects. So, they hired K2MD Brand Builders. Smart!