In the ultra competitive Tulsa health care market, Hillcrest needed to “brand-out” from the competition. We collaborated on a series of tactical solutions to inform and remind both new and long time Tulsa residents of the amazing health care that takes place every day in the Hillcrest system. The “Changing Lives” campaign shared real-life stories of healing told by actual patients whose lives had been touched by the physicians and medical professionals at this well-regarded Oklahoma institution.
Branding from the inside out is essential for a healthcare brand to succeed. Our process helps turn employees into evangelists for the brand.
First responders are an integral part of the ER portal for every hospital. We honored these local heros with their heroic images on posters in the ER space.