The Matrix Fitness Systems brand is forged by their uniquely designed equipment and their innovative fitness technology. For Matrix to compete in the highly-competitive global fitness equipment industry, we re-created their brand identity to focus on their strengths – aesthetic innovation and technology. From a new logo and collateral system to trade show environments and a dynamic web site, we put serious muscle in the Matrix Fitness Systems brand.
When your product is all about good looks and strength, your sales materials must reflect that fundamental premise. The new brand program quickly increased sales and created a stand-out brand in the crowded commercial fitness market.