ABQ Health Partners | K2MD

Physician Group Branding

ABQ Health Partners

When the Lovelace Medical Group planned their independence from a large health system, they hired K2MD to build their new brand from the ground up. From the stylized stethoscope “Q” logo to the green apple brand icon, we created a program that made their health practice friendly, approachable and memorable. Posters, table tents and ads communicated their continued partnership with their former owners and a renewed commitment to providing their patients with smart health solutions and accessible care.